Advertising Icons - Denver Opening - 1967

FD-79 also FDD-1 this 1967 poster by Rick Griffin advertises the opening of the Denver Family Dog Operation with headliners Big Brother and the Holding Company and many familiar advertising icons from the period

Rick Griffin


Big Brother & the Holding Company


Advertising Icons - Denver Opening, 1967


First printing, lithograph, Condition: Excellent


Signed by Rick Griffin


Framed: 25 9/16" tall x 30 3/4" wide





Close-up of Frame at Angle

Close-up of frame


Close-up of extra signature by Rick Griffin





This was the first of the Family Dog shows in Denver, an experiment that would only last four months.  The "Dog" pulled out all of the stops for this first pair of shows, as Janis Joplin and Big Brother were the headliners, and Rick Griffin provided the artwork. This odd-sized poster whose horizontal treatment reveals very detailed pen & ink drawing of both commercial advertising icons of the time and inside references to other posters and characters of The Scene.  The title says, “Everybody is Good at Heart.”



The very detailed pencil art in the center features images of many famous advertising-related characters such as Elsie the Borden Cow, Mr. Peanut, Zig Zag Man, Smokey the Bear, Quaker Oats Man, Admiral Tobacco Man and other figures such as The Grateful Dead skeleton and roses along w/additional images of mushrooms, pumpkins, etc.  How many icons, mascots and references to other posters from the era can you name?

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